SuperStudy™
Satisfying a hunger for information, The Total Store SuperStudy™ is the most comprehensive exploration of supermarket performance available. Going beyond mere category performance, it gives unique insight into total store performance. Refreshed on an ongoing basis, we provide access to 80 financial measures and important profitability data across 250 categories that represent 230,000 SKUs. In 2007 it provided information on every category, sub-category and brand-set across three leading supermarket chains: Giant Food (Ahold), Jewel/OSCO (SUPERVALU) and Ralph's (Kroger). In 2009, Willard Bishop proudly announces the addition of three more retailers: Safeway, Stop & Shop and Jewel with Kroger to be added late 2009 as a fourth retailer.

In broad terms, the Total Store SuperStudy™ reveals critical financial insights unavailable from traditional data providers. A yearly subscription gives your team access via the web enabling them to use the data and information for a variety of purposes including providing rationale for increased shelf space, evaluating gross margin gaps, examining trade spending and understanding retailer cost-to-serve. The SuperStudy™ has multiple applications and customization for specific needs is also an option.

Aisle Module
As we continue to refine our knowledge of the retail industry, a new tool emerged from the SuperStudy™. The Aisle Module helps retailers optimize space by breaking profitability down foot by foot. With two components, Aisle productivity and Aisle Optimization, we can determine how fast profits grow, when a category experiences diminishing returns and then identify the ideal mix of categories and space.

This is an add-on option to the SuperStudy™ base and is available by department. It is a valuable tool which helps right-size departments to the mutual benefit of retailers and suppliers.